Here's a bit from Wikipedia:
One of Murdoch's most popular songs is "Orange Sky". In an interview, Murdoch said when he took the music to a record company that the recording executive popped the disc into his computer rather than a stereo and then proceeded to stare at the counter on the screen waiting to see how long it took to get to the refrain. The executive's reaction supposedly convinced Murdoch to take the indie route of releasing his music.
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